Branded--Virginia Tech Common Book Edition: The Buying and Selling of Teenagers Alissa Quart

ISBN: 9780465002023

Published:

Paperback

272 pages


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Branded--Virginia Tech Common Book Edition: The Buying and Selling of Teenagers  by  Alissa Quart

Branded--Virginia Tech Common Book Edition: The Buying and Selling of Teenagers by Alissa Quart
| Paperback | PDF, EPUB, FB2, DjVu, audiobook, mp3, RTF | 272 pages | ISBN: 9780465002023 | 8.42 Mb

An incisive expos of the underhanded advertising initiatives that target teens-and an exploration of their disturbing consequences. Generation Y has grown up in an age of the brand, bombarded by name products. In Branded, Alissa Quart illuminatesMoreAn incisive exposŽ of the underhanded advertising initiatives that target teens-and an exploration of their disturbing consequences. Generation Y has grown up in an age of the brand, bombarded by name products. In Branded, Alissa Quart illuminates the unsettling new reality of marketing to teenagers, as well as the quieter but no less worrisome forms of teen branding: the teen consultants who work for corporations in exchange for product- the girls obsessed with cosmetic surgery who will do anything to look like women on TV- and those teens simply obsessed with admission into a name-brand college.

We also meet the pockets of kids attempting to turn the tables on the cocksure corporations that so cynically strive to manipulate them. Chilling, thought-provoking, even darkly amusing, Branded brings one of the most disturbing and least talked about results of contemporary business and culture to the fore-and ensures that we will never look at todays youth the same way again.



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